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User Scenarios

THE PROBLEM

What are the behaviors of users when interacting with their product versus a product alternative. What are the different environments or scenarios where people use the product?

THE DESIGN

THE FINDINGS

The research was conducted in San Francisco, Ca. Contextual inquiry was carried over the course of 3 days to understand how participants use their product in their personal lives. Inquiries focused on product choice and concerned human factors such as form, texture, weight, and color.

Primary findings revealing what was observed and what people need and want were gleaned from audio recordings, photo documentation, and quantitative analysis. Secondary research also helped structure the analysis of the findings and guide product value.

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