
ebay
IMPACT: Positioned research to inform vision and product roadmap for saving items and sellers on eBay, resulting in 51% lift in new users engaging with and adopting the Saves features.

01
STUDY objective
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Investigate where in the product space of My eBay can eBay convert buyers?
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Inquire about the hypothesis that buyers want "snackable" content on the homepage.
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Uncover what opportunities there are to make My eBay inspirational and motivational
02
METHODOLOGY
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Meta Analysis of past primary research
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Remote Diary Study
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IDIs
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Design workshop


03
PROCESS
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Collaborated closely with PM and designer to plan synthesize and socialize study learnings.
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Co-Facilitated and designed cross-functional 2-day workshop to strategize the product vision
04
INSIGHTS
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New users have discoverability issues with My Ebay, especially with items they express interest.
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'Watchlist' and Heart icons do not follow standard online consumer norms making comprehension difficult.
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Tenured users leverage multiple Save searches and Save seller for new and repeat purchases.
