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ebay

IMPACT: Positioned research to inform vision and product roadmap for saving items and sellers on eBay, resulting in 51% lift in new users engaging with and adopting the Saves features.

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01

STUDY objective

  • Investigate where in the product space of My eBay can eBay convert buyers?

  • Inquire about the hypothesis that buyers want "snackable" content on the homepage.

  • Uncover what opportunities there are to make My eBay inspirational and motivational

02

METHODOLOGY

  • Meta Analysis of past primary research

  • Remote Diary Study

  • IDIs

  • Design workshop

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03

PROCESS

  • Collaborated closely with PM and designer to plan synthesize and socialize study learnings.

  • Co-Facilitated and designed cross-functional 2-day workshop to strategize the product vision

04

INSIGHTS

  • New users have discoverability issues with My Ebay, especially with items they express interest.

  • 'Watchlist' and Heart icons do not follow standard online consumer norms making comprehension difficult.

  • Tenured users leverage multiple Save searches and Save seller for new and repeat purchases.

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