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I'm a researcher passionate about making sense out of the ordinary and complex.

I use ethnographic methods to understand people's beliefs, attitudes, behaviors and motivations when experiencing a service, interacting with a product or designing novel experiences.

Image by Alexander Dummer

Young Tech Families

How might industrial designers create hardware that is thoughtful?

String Lights

Symbolic Messaging

Can participants understand the messaging behind L.E.D. patterns for a device?

Image by Alex Iby
Concept Evaluation

Concept Experiment

How should we introduce and test a novel technology to inform design?

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